Recent Posts
INTERMODA Mexico: Coolhunting in the TrendZone
As you might have heard, in July So Catchy! Where Fashion Begins went to INTERMODA M…
Street style INTERMODA: Guadalajara, México
A little over a month ago, our colleague and one of the founding members of So Catch…
YIFAT LEVY: on a promising path
A few months ago we brought you a collection of glasses that had been designed and p…
The Future of Fabric
When we think about fabric, our minds immediately turn from cotton to wool, from sil…
DOODAD AND FANDANGO: kitsch, tackytastic, pop
We’ve talked before about minimalist jewelry, simplicity of design and geometry, but…
JUAN JOSÉ GARCÍA: Jewelry of Illusion
It’s been a few months since we started following Juan José García and his work, whi…
New Talent from MAFAD @ FaschionClash 2016
2016 marked the 8th edition of FashionClash Festival and once again, new talent from…
Coolhunting comes to INTERMODA
Today is indeed a great day. INTERMODA, the most important fashion fair in Latin Ame…
Óculos Celestiales, Marina Escobalto’s letter of introduction
Marina Díaz, the young designer we spoke to almost one year ago, has finished her de…
Creativity + Art = FashionClash Festival
FashionClash is an exhibition centered on the ‘art’ of fashion, in the most liberal …
Heritage by FashionClash
It’s that time of year again, time for FashionClash Maastricht, and we’re excited to…
Fashion Films: what everyone is talking about
Last May 7th, So Catchy! Where Fashion Begins had the opportunity to sit down and ta…
Discovering PORSHZ
In our constant search for new talent in the fashion sector, we here at So Catchy! W…
100% ORIGINAL: BIANCA GEORGESCU
There are many brands of shoes that, inevitably, end up looking alike. Good designs,…
A TALK ABOUT FASHION FILMS
This past Saturday May 7th, the team at So Catchy! organized a gathering where fashi…
Fashion Film: Narrative & Fashion
As you may know, we here at So Catchy! Where Fashion Begins are faithful admirers of…
VIKA MAYZEL: Jewelry with intuition
Today we bring you a fresh new face in the world of jewelry design: Vika Mayzel. She…
Gsus López x So Catchy!
We love Gsus López’s work (you can read his last interview here), so on this occasio…
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