At So Catchy! Where Fashion Begins, we are always looking for new proposals from up-and-coming designers.

The medium that they use to express themselves, from the fabrics to the shapes, are the key to understanding their context.

Today we’d like to turn your attention to the work of the young designer Lorena Subires who uses graphic design with her proposals to express her ideas. In the world of Urban Fashion, graphic design and t-shirts has been its own form of artistic expression since the 70s and its effects can be both persuasive and humorous. A simple creative technique that, if we’re not careful, could end up lost in the world of mass fashion.

Would you like to know more about this emerging designer? Here’s an interview with Lorena and some photos of her creations that we shot recently.

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So Catchy!: How did you get your start in design?

Lorena Subires: As a designer, really taking my work “seriously”, I began 3 years ago while finishing my last year of school at Sevilla de Moda, but my relationship with the pencil and needle started a long time ago.

SC!: What was it like to study fashion design in Spain?

LS: It was a great experience. I really had no idea what I was getting into and I wasn’t even sure if this was what I wanted to do in the future, but if you know what you want to do, and you work for it, you could study at home. Personally, I’ve seen a change in attitude over the last few years towards fashion in Spain. The public is more interested, there’s more support for new designers, more training in everything related to the sector.

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SC!: The essence of Lorena Subires’ designs is…

LS: I would never design something that I wouldn’t personally wear.

SC!: Tell us about the name and concept of your latest collections.

LS: “Sombra y luz” (Light & Shadow) is a fusion of Andalusian Rock from the 80s. I presented it in 2015 and last November (2016), I presented “KALI”, which is my third collection.

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SC!: What’s your next challenge or goal?

LS: I don’t usually set objectives or challenges in the long term; I work more day to day. There are times when true challenges present themselves, but as for future projects, I want to continue working on my own label and, someday, I might like to have a place to sell my pieces and somewhere to work together with a team.

SC!: An emerging designer who we should be paying attention to.

LS: Alexander Wang.

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SC!: What do you think about agender fashion?

LS: That it should serve as a point of reference.

SC!: Cities for creative development…

LS: Anywhere you find something that moves you.

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SC!: A sentence that defines the current state of fashion in Spain.

LS: There’s a lot of fabric that needs cutting.

SC!: Fashion media that you follow.

LS: I love paper, and I always have, but I do find myself, in this brave new world of nonstop work, more and more dependent on my phone and finding information on social media.

Instagrammers are always a point of reference but in the end, they do whatever fashion headlines dictate.


Lorena’s designs are now available at her shop on

Photos courtesy of Lola Gonzalez for So Catchy! Where Fashion Begins


Lorena Subires


Lorena subires (@lorenasubires)

Juan Jesús Reyes (@jjsreyes)

Candi Cabezas (@candicabezas)

Pierinna (@peruwomanx)

Translation and layout by Michael Padilla