Beyond Oysho and Victoria’s Secret there is a whole world of lingerie and women’s intimate apparel to discover. Today at So Catchy! we’ve decided to give you a taste of this new movement from labels that are emerging, and not-so-emerging, that you might not have heard of. Without a doubt, they are setting trends in the world of lingerie.

For Love & Lemons

One of the preferred labels for trendsetters and influencers around the world, with it-girl models unable to resist wearing their sexy and feminine pieces. Besides intimate apparel, For Love & Lemons they also have a large selection of swimwear.

Instagram: @forloveandlemons


Only Hearts

One of the more famous lines, Only Hearts, based out of New York has been selling lingerie since 1978.

Instagram: @onlyhearts1978



Lively is probably the most modern label today, at least as far as their business model is concerned. Founded by an ex-Google employee who, through detailed studies and using algorithms, created the perfect bralette. It’s comfortable, feminine and can adapt perfectly to any woman. They’re also the creators of the concept ‘leisurée’.

Instagram: @wearlively


Hot as Hell

One of the more daring labels, it’s also a popular choice for models and it-girls to show off in their latest looks like any other accessory.

Instagram: @we_are_hah


Marion May

And finally, a Spanish label to close out our list. One of our favorites, and who we highly recommend you take a look at their Instagram, it’s not to be missed.

Instagram: @marionmay


Translation and Layout by Michael Padilla