So Catchy! Where Fashion Begins is based in Spain.



In a world full of fashion victims, we are raising a banner for fashion against superficiality. In this business, this world, there is an abundance of talent and creativity, innovation and defiance, camouflaged by mountains of frivolity, completely devoid of substance.

So Catchy! is born out of a desire to be the sieve that filters through all of the content, like a prism that refracts the most relevant and most important light.

We want to shine a light on all the new talent that is still waiting in the wings for their chance to shine. We’re not only talking with and about fashion designers, but photographers, musicians, writers, and any other creative professionals who are making a mark in their own fields.

This project, SC!, is ready and will to working with others, we want to grow continuously and bring new things to light.

If this sounds interesting to you and you’d like to know more how we work, collaborations or about advertising with So Catchy! Where Fashion Begins (, send us an e-mail at one of the addresses below or write a message in the contact form.

We look forward to hearing from you!

– SC!