From So Catchy! Where Fashion Begins we’re bringing you 5 fashion film directors that are smashing everyone’s expectations. With fresh and distinct narratives, coupled with originality and an abundance of talent, they’ve made waves in Spain, Europe and around the world.



OUT trailer from Gsus Lopez on Vimeo.

We’ll start with our dear friend Gsus López. Born in Spain, in 2010 he moved to England to study a Bachelor’s in Media at the University of the Arts, London. And nowadays he moonlights at Southampton Solent University as a visiting professor while working on a number of projects, including his first feature film and shorts like some of the ones we were lucky enough to see when he visited us in May to take part in a talk about Fashion Films together with another member of this list. There are some who say that Gsus is the next Almodóvar, but we here at So Catchy! actually think he’s a fresher, more coherent and improved version with an incredible eye for photography. And his award at the Toronto Queer West Film Festival is just one more example that for Gsus, the sky’s the limit.



And then there’s Thalia de Jong, who started studying at the Eindhoven Design Academy, before heading to the Berlin University of the Arts to continue studying Experimental Film. She defines herself as a creator of funny and original films that glorify the most simple things in life. Her short, “Golden Boy”, which more than a few of you will definitely fall in love with, won an award at the 2016 Berlin Fashion Film Festival (BFFF 2016) in the Beauty & Cosmetics category, and was nominated in the Script and Emerging Artist categories as well. In the film, she tells the story of the hair care routine of a peculiar, and hairy pet guinea pig, one of her obsessions.



Tyrone Lebon is an established photographer and filmmaker living in London who started his career in photo and film in his adolescence and achieved his first publication by the age of 19. A student of Social Anthropology, he’s worked on a variety of projects which have been show around the world in galleries, on TV and in magazines. He’s also known as the founder and creative director at DoBeDo Gallery and has worked for big names such as Adidas, Apple, Arena Homme+ Magazine, The Beat Magazine, Calvin Klein, Celine, Loewe, Dickies, Double Magazine, Dr. Martens, GAP, Garage Magazine, H&M, HotFlush and many, many more.



Sean Barker is a prime example that perseverance pays off, as evidenced by his Saatchi Young Directors award and the work he’s done for clients such as Nike. His career began at 18 as a tape operator, quickly gaining experience until he became an editor working on documentaries and shorts, before moving on to work in advertising. Sean has always been inspired by visual effects and thanks to his professional career, he was able to make the jump directing. He’s currently living in Berlin and working as a self-taught director, whose work focuses on the beauty of and culture of the youth these days.



PERFIDIA de Raúl Rosillo en Vimeo.

And finally, of course, we bring you another one of our national treasures, Raúl Rosillo. A self-taught professional who defies being place into one category or the other, this Andalusian artist continues to make waves and to leave a hint of the south in everything he does. His use of breathtaking scenes, colors and looks won us over some time ago. Raúl won Best Art Direction at the BAIFFF in Buenos Aires in 2015 and recently released his new campaign, INTROPIA, but we still can’t get over Quimera, the Fashion Film he made with the designer Beatriz Peñalver.


And that’s just a taste of all the creative audiovisual talent currently working in the fashion world. Be sure not to miss any of their films and check out their websites, you’ll find joy, inspiration and who knows what else.


Translation and Layout by Michael Padilla