At So Catchy!, our job, and our passion, is to find new creative talent in the world of fashion and to shine a spotlight on it. And we fall head over heels whenever we discover a female designer with an individual style that is so unique, let alone three of them. This time around, we’re turning our light on Sofia Ilmonen, Andrea Jiapei Li and Melitta Baumeister, three fashion designers with their own style, whose work will move you and who, we’re convinced, will continue to surprise us in the future.


Sofia Ilmonen

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Andrea Jiapei Li





Melitta Baumeister

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Translation and layout by Michael Padilla