Between So Catchy! Where Fashion Begins and María Magdalena it was love at first sight. Since coming across her first sketches at CEADE in Seville, Spain, we knew that Alejandra Jaime Mendoza was someone who was going to make waves.
Her work, a part from being sensationalist, transcends mere esthetics and leaves us with one clear message: “WE ARE CATTLE”.
Her premiere on the Samsung Ego catwalk at Madrid’s Mercedes Benz Fashion Week was a smashing success, with an ovation from the cloud for her ideas and the models thanking her personally for the fun and original designs.
From the music chosen for the show to the details in the outfits and the accessories, everything was perfectly orchestrated to conceptualize a strong critique, clear and convincing that our capitalist society indoctrinates, anesthetizes and manipulates us as if we were, indeed, cattle.
We could go on about María Magdalena and WE ARE CATTLE, but we prefer to let the photos we took backstage and the exclusive interview she gave us a few months back.
Keep your eyes on this young designer, we here at So Catchy! can’t wait to see what she gets up to next and, above all, to see her designs out on the street. We’ll keep you posted.
Photos Courtesy of Lourdes Rodríguez
Translation and Layout by Michael Padilla