Lately we’ve noticed more and more labels incorporating genitalia in their designs. For some, it’s something rude or shocking and, thus, unwearable. For others, however, it’s an act of rebellion that advocates an idea, normally, related to progress in different areas.

At So Catchy! Where Fashion Begins, we wanted to bring you a collection of different labels and designers who use genitalia in their daring designs.





Under the banner of Art = Freedom is the new transgressive fashion label which debuted with a wildly successful SS16: “My pussy, my choice”. Nan Li and Emilia Pfohl created the brand in 2015 after finishing Master’s degrees in Fashion Design at the Royal College of Art in London. “My Pussy, My choice” is an ode to freedom for women. In their own words, “I can be whatever, I can wear whatever and I can do whatever I want to”. The collection is inspired by female icons like Nicki Minaj, Miley Cyrus and Kim Kardashian, with each outfit becoming an ironic and exaggerated of the icon.

Photos: Theresa Marx

Models: Nadja (VIVA) Erin (M&P)





Not too long ago we found ourselves captivated by the “Clitoring” by Penelopijones (check out her interview here). The clitoris, that organ hidden within the female body, becomes visible and tangible in a precious piece of jewelry that defends its power, and shakes off the taboo associated with it.

Photos: Sara Mayti And Penelopijones

Sage Townsend




The designer Sage Townsend decided to use her art to create fashion to change the world (check out her interview here). For the final project of her Master’s degree in Fashion Artefacts at the London College of Fashion, she decided to create a collection of pieces, which can be used as hats or bags, with the objective of overcoming taboos and challenging traditional limits for what is considered an accessory.

She talks about topics like female genital mutilation and its effect on the sexual and psychological health of women. Fashion, in her words, needs political awareness.

Photos: The Capture Factory

Model: Merci Ogole

Make-up: Anna Hall Inglis Hall

Styling: Kathy, Lydia and Sage Townsend

We here at So Catchy! Where Fashion Begins like this proposals as concepts, and as an excuse to talk about other important topics. Fashion isn’t only what you wear; it’s a statement of your beliefs. Those who only see penises and clitorises in these designs haven’t understood the content and have simply got lost in the shapes.

Translation and Layout by Michael Padilla