Since she finished her studies at CEADE Sevilla, we’ve been following the career of Alejandra Jaime, better known as María Magdalena, and it’s been quite a ride. Over the past few years she’s managed to leave her mark on every project she’s done. This time around, the team at So Catchy! talked with the Huelva-native about her latest enterprise, the fashion film Integración which will launch in the next few months.

So Catchy!: Alejandra, tell us a bit about your experiences in the fashion industry since you finished school.

María Magdalena: The way I look at it is different, some years have passed and I feel that I’m finally getting some experience, although I still don’t know that much. I can see how quickly things change and I’ve learned an important lesson: to enjoy your experience, you have to adapt the industry to you, and not yourself to the industry.

SC!: Can you tell us anything about your upcoming fashion film?

MM: The fashion film ‘Integración’ was directed by the same director from my last one, J.J. Torres. It’s an idealization of the life of an adolescent 15 year old during the early 2000s in Seville. It’s full of incoherence and contradiction, which are hallmarks of my work, but the duality is balanced and they play off of each other.

It was filmed in Seville in some of the more emblematic locations, the Atarazanas, bar Garlochi and around the Santa Ana church. It’ll come out in September if everything goes well.

SC!: What have you learned with experience and the passage of time? Is there anything that you wish you’d been told when you finished your studies?

MM: It’s important to learn from others, but you should always look inside for protagonism. I’m more flexible now and I understand that there are a number of ways to do things. I have more resources now at my fingertips.

I wish that I had learned a more global view of fashion during my studies, a part from the artistic focus which we received. It would have been nice to learn more about the business side of things.

I believe that one mistakes that fashion schools make is they teach the subject matter in a not so realistic way, and it’s not very practical and a bit rigid.

SC!: What will you be working on next?

MM: Right now I’m taking it slow, and I’m not too sure what the future will bring. I’m not even sure what I’ll be doing in a few months.

SC!: Have you made any new discoveries in the world of fashion, music or art that you’d like to share with us?

MM: Yard666sale is a designer that I’ve followed for awhile and I love. I’ve always been pulled to psychology and spirituality and lately I’ve been hooked on Claudio Naranjo, who I know is extremely well known but wasn’t for me. As for music, I’ve started listening to Maki, De Cai and Fondo Flamenco again.

Translation and Layout by Michael Padilla