Elegance and minimalism that will move you, the feel of a show without all the noise, this is the essence of ‘The Shape of Ink’, a series of pieces with a tribal touch which have transformed Adi Lev into one of the most promising budding artists in the world of jewelry. From So Catchy! Where Fashion Begins, we wish Adi the best and we will be closely following her promising career so we don’t miss out on any of her brilliant creations.


Special collaboration with Swarovski
So Catchy!: Adi, we really like your collection ‘THE SHAPE OF INK, could you tell us more about how you came up with the concept behind the pieces.

Adi Lev: Thank you so much!

This collection draws inspiration from the world of Body Modifications. I wanted to make pieces that can change the face or the body with no Constant change (like piercing). I have dreamed about pieces that can change you when you wear it, but when you take it of, you go back to be normal.

SC!: What’s your creative process like?

AL: My creative process starts with an idea, then I’m process it in my head until I feel it solve to be made, then I start making it with materials and metal. Sometimes I start with paper- I love working with papers!

Sometimes I just wake up in the morning with an idea that I have dreamed of with a strong urge to make!

Usually, when I came to metal, the idea gets so many turns and opportunities that it’s difficult to choose… I’m trying my best to choose the more distinctive and different ones.



SC!: What will you be working on next?

AL: My next project is to expand my collection beyond jewelry.

SC!: Which creative minds do you admire?

AL: Alexander Wang, Issey Miyake, Iris Van Herpen, Ron Arad, Zaha Hadid, and Hussein Chalayan.



SC!: Do you follow any Instagram account, magazines, or blogs?

AL: Schon Magazine, HOPE ST Magazine, National Geographic, and Nomi Chi

SC!: Do you have a dream yet to be fulfilled?

AL: I have a lot of dreams, I’m a day dreamer but my biggest dream is to be a fashion icon.




Jewelry: Adi Lev

Photography: Michael Topyol

Makeup: Dana Kfir

Hair: Shai Amoyal

Model: Miss universe Israel 2015 and Israeli fencing champion Avigail Alfatov

Translation and Layout by Michael Padilla