At So Catchy! Where Fashion Begins we like to think that in the world of artistic creation, there are no barriers and no limits, that the borders between disciplines simply blend together and become interconnected with one another. Titles aren’t what we need, what we need is to come together with creativity and bring it into our daily lives. That’s why initiatives like ERRORE by Ignacio Bas bring a bit of joy to our work, platforms that unite pieces, clothing and works of all sorts, all with a common denominator. We asked Ignacio to tell us more about the project and here’s what he had to say.


Thea Govorchin
So Catchy!: Ignacio, first of all we want to congratulate you on your project, we love finding people with that entrepreneurial spirit. We’d like to know how ERRORE came to be, where did you get the idea for it?

Ignacio Bas: Thank you for being interested. ERRORE started soon after I finished my career in Fine Arts in 2008. The idea was to provide a space for the work of young artists like myself. From that moment, I knew that I wanted my position to be that of an editor rather than an artist. Eventually the idea turned into a printed publication.



Keith Allyn
SC!: How has the project changed since it began in 2008?

IB: From the beginning it was a fanzine with very few resources so the project has evolved quite a bit. Today it’s an archive of creators, an online store and a design studio.

The print version was around for long, thought it did take part in two of the more interesting independent edition trade fairs at the time: Publish and Be Damned, London and OffPrint Paris. Back then I really need a more stable job and that took up a lot of my time, so I had to downsize to only the online version. I didn’t want to leave it all there, though, so I decided to turn it into an archive of creators, errorezine, as a pretext for keeping up with what was going on in the world of contemporary art, industrial design, fashion and creation in general.

At the beginning of that year, I decided to take it a step further and to suggest that a series of artists and designers take part in an online store, erroreshop. The concept is simple: provide an online store that offers objects that walk the delicate line between design and art. The group of creators that participate are artists who dare to design like industrial designers, with more experimental proposals.

The latest line and most recent project is errorestudio, which offers graphic design and web related services for art, design and fashion. It started when I began working on the websites of friends like Diego Delas. Little by little, we’ve added new creators and in the next few days, we’re going to launch the new website of Xavi Reyes, fashion designer and winner of the last edition of Samsung Ego MBFWM.



Xavi Reyes website by Errorestudios
SC!: What should a creator have to catch your eye?

IB: This question makes me think about how my criteria have evolved over time. Since I began ERRORE, the type of artists that interest me has changed a lot.

I think that the underlying theme of the project, which is related to the word “ERRORE”, is that which generates knowledge / art through experimentation. Anything that is a challenge is attractive. Lately I can’t stop watching documentaries about electromagnetic fields, interstellar portals and oriental philosophy. It may sound freaky but just think about what someone not interested in contemporary art would think if they stumbled on errorezine and saw something that looked like a blob of clay, which is actually a vase and which some consider ‘art’.

SC!: What do you think about the creative or artistic field in Spain?

IB: I think that the field is more global. My way of keeping in touch is through a screen so I see very few borders. That said, I don’t really participate directly in the Spanish market.

In general, I’d like to see more room for industrial design. That’s why I like to see spaces like Machado-Muñoz. As for art, I wish there was a trade fair that went with ARCO and that was on the same level as Liste or Sunday, which are fairs for younger artists that tend to be quite interesting.


SC!: Which artistic movement has surprised you the most over the last few years?

IB: I don’t really follow movements, or at least I don’t like to identify them. In part because I like to enjoy art without trying to wrap it up in a specific discipline. That said, I really enjoy any work that invades a space completely, creating an ephemeral architecture that makes you lose sense of where you are.

SC!: What blogs, magazines or Instagram accounts should our readers keep an eye on?

IB: I don’t follow any blogs or magazines; I have the impression that if I did I’d start subconsciously replicating the content that has already been covered in other media. Even so, it’ll happen inevitably.

I really enjoy finding Instagram accounts of artists. I loved the latest project by @petermarigold, FORMcard. Another great surprise was Proyecto Algo, in Barcelona. It would be wonderful to swing by and see what they’re cooking up next.


Nicole Reber & Carlos Arroyo
SC!: What projects are you working on now?

IB: I want to concentrate on ERRORE and, if possible, travel a bit more. I hope that many projects pop up in 2016.

SC!: Any dreams you have yet to fulfil?

IB: I’d love to be able to work from any part of the world and to be able to spend time away from everything. Contact with nature would be good, maybe helping out on a farm would be best.

All  photos courtesy of erroreshop & errorestudio

Translation and Layout by Michael Padilla