Last 12 and 13 of March, So Catchy! Where Fashion Begins went to the IX Fashion and Communications Conference, “Trends, the new now in fashion”, organized by Fashion Communications and Management from the Centro Universitario Villanueva (UCM) at the Museo del Traje in Madrid. Throughout the two day event, we learned a lot and were presented with new and innovated projects which will be telling you about in the near future.

Amongst the speakers were Miguel Saldaña, Leticia García, Juan Avellaneda, Estel Vilaseca (ITfashion & Vein Magazine), Domingo Cruz Llul (Mfashion Show), Miguel Bonet, Silvia Bianchi (shallowww.biz), Rubén Gómez and Comme des Machines. In between the talks, we took advantage of the time and made some streetstyle photos with the attendees and the neighborhood around the Museo del Traje in Ciudad Universitaria, Madrid.

All photos by Lourdes Rodríguez

Translation and Layout by Michael Padilla

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Patricia Garcia

@__ladymadrid Twitter

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Irene Jalón Sánchez

@IreneJalon Twitter

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Javier Pérez Santana

@ja3vips Instagram and Twitter

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Karim Navarro Lorente

@karim_navarro Instagram and Twitter

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Estela Gómez Moreno

@lamascondensada Twitter

Estela Gómez Flickr

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Ane Iturbe Balzola

Pharmacy Student

@ITURBEANE

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Carlos Ors

@meerkarl Instagram

@C_ors Twitter

Rashionalism

Suricato de Asalto

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Val Arribas

@bimval Instagram

@val_lantines Twitter

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Elsa Moreno

@elsamt Instagram